Sunday, February 19, 2012

Gender Reinforcement via Cartoon Doll Emporium

According to it's banner www.cartoondollemporium.com is an online "safe haven for imagination;" however safe can have a multitude of definitions. From what I can see from the site "safe" really means "traditional". All of the games on CDE are reflective of traditional roles of femininity. You can find many dress-up/make-up games on the site. Although the site is primarily for little girls there is even a "love and marriage" category for games where every "princess" marries her "prince". The "career" games also portray girls as air flight attendants, teachers, waitresses, etc.

Is this site really exercising the imagination? Or is the site reinforcing traditional gender roles?

1 comment:

  1. Hi Oriana,
    This isn't really a webpage for girls, it's owned by an ad agency called Gorilla Nation. It's the advertisers way of getting the "tween" market in one place where everyone can target them with ads for their products! That's a little disgusting to me!
    I think we should contact them and ask where are the careers for girls as engineers, etc!!!

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