http://www.bizcommunity.com/Article/196/424/69100.html

I found this online site BizCommunity.com which is a daily industry news site. This particular posting was very interesting in that it related to the readings this week in Instant Identity Chapter 5, and Girl Wide Web 2.0 Chapter 13. This sited talks about the different ways that the businesses can increase their business in the coming year(s) according to the changing habits of the consumers; the consumers being the youth market.

 I found the marketing plan, Number 2, to put the brands in the games that are downloaded and played on the smart phones a rather interesting way to sell products. Luckily, we can purchase the game app and get rid of all the marketing because it is so irritating! I do not purchase any products I see through a smart phone game! Who is buying these products through these outlets to make the businesses want to continue with this extremely irritating marketing? This type of in your face while I am playing my game marketing just makes me take not of the product and NOT ever buy from that company! Does anyone else feel the same way about those type of ads?

 Please read the 12 ways companies are planning on, or already doing, new marketing strategies for the youth market. Number 7 is good as that companies are realizing that what they are saying must be relevant or it will just "drive the youth away". The only good thing I saw was in Number 12; that more jobs will need to be created to keep up with the every changing youth market in advertising! That would be a plus!