Sunday, April 15, 2012

The hegemonic ideal through Tamilian Pop Song



So the above video is pretty funny and it works for the movie. The issue I have is one that is constantly being brought up involving how different races/ethnicities/etc. attempt to establish an ideal beauty image based on the hegemonic ideal. In the song the man describes that a girl should be fair and white to beautiful. The girl, while appealing, does not fit the village motif the movie song takes place in. I am not saying that she shouldn't have been made part of the movie. It is just interesting to note that the girl here satisfies the hegemonic ideal, and also the cultural ideal for this South Indian film.

Below is a rough and working translation of the lyrics.

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