Tweens in the market.

What better group to target then Tweens in the market. they have no bills to pay and are just looking for a place to spend their allowance.Websites like Alloy that offer not only a place to shop, but also a place to look up celebrity gossip, horoscopes and advice about boys really attract these young people.Can you blame them for wanting to really dig deep into an untapped market? Selling the latest fashion trends to these girls could be looked at as exploiting them, and maybe it does push girls to think that they have to look a certain way or think a certain way. But as far as the market strategy is concerned, they are doing exactly what they are aiming for, which is giving girls a place to "feel comfortable" and a place to chat with others, a community some may say,to get advice and read up on all the latest news. And at the same time,suggesting some really cute clothes they should buy. I have to say that someone mentioned on a blog that by selling these clothe to young girls, they are helping them "transition" from girls to young women, and "sexualizing" them. I have to say I cant agree with this. If you look at a lot of the clothing on this site, there isn't much that is overly revealing or "sexy", it isn't like they are being show lingerie.Teens are supposed to go through a stage where they start growing up and becoming young women, and the website hits the nail in the head with their marketing strategies.