The New Generation Y

Advertising and marketing companies have been targeting their audience for years - however in this day and age - their marketing strategies are at their fingertips..(literally) I thought it was interesting to learn that Yahoo's BPNordstrom "IMvironment" doesn't have any sort of Imvironment that is geared toward boys and shopping at all- it is geared to only girls and creating an image for the young girls. I was glad to read.."still, despite this ever-pervasive push to sell products to adolescent girls, they are not necessarily buying." (109) I think the ideologies of what these advertises present to young girls have not changed over time at all - they create images and stereotypical ideas of what the "perfect" girl should look like..(buy this outfit and look great)...and as before, it remains the same as today - all these ideologies do a disservice to young girls. The only difference today is how the images find their way into the hands of the young girls. Before it was print models looking "perfect" in the teen magazines and today it is the computer.