Tuesday, March 20, 2012

Cheat on your girlfriend, not your workout

Reebok recently launched an ad campaign with the slogan "Cheat on your girlfriend, not your workout."  The ad is, of course, highly offensive for a multitude of reasons.  Fortunately, the ad has been pulled and Reebok is apologizing.

I have to wonder how this ad even made it to billboards, magazines, subway stations, and internet ads.  I don't need to preach to the choir about why this ad is disgusting and offensive here, but it says something about the world we live in.  I can't help but think about how ads like this are affecting young women.  Ads like this give a message that women don't matter.  A workout is more important than respecting your female partner.  Why does a company need to devalue women to sell athletic gear?  I have to hope that there are some badass 14 year old grrls blogging about how to rail against machismo and patriarchal dominant culture.   



http://boston.cbslocal.com/2012/03/20/reebok-pulls-ad-urging-people-to-cheat-on-your-girlfriend-not-on-your-workout/

1 comment:

  1. We can hope the new generation gets a message from this, but really...what has happened to personal integrity that an ad like that could get though the upper echelon at a company like Reebok. Apparently the "powers that be" didn't see anything wrong with it. What does that say about the current generation? Sad....

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