Marketing Matters

Unintentional, or a mistake in judgment call?  Consumers are paying attention to how items are marketed and when something seems off, they are calling businesses out on it.  Recently, Target released the same dress in average and plus size ranges (the regular or average vs. plus naming protocol is a whole other issue).  While the color was called "dark heather" on the average/regular/ladies sizing, the plus sizes were called "manatee gray" for the same fabric and dye.  The information was shared via twitter and consumers who felt this was offensive to plus size customers contacted Target Stores to lodge their complaints.  The company has since apologized and corrected the "oversight" on their website.  Social media used effectively has an impact.

http://www.nydailynews.com/life-style/fashion/target-manatee-gray-plus-sized-dress-article-1.1308999